Wednesday, December 1, 2010

Everybody's going loco for 4 Loko

By Matt Rist

Eleven percent alcohol content by volume? COOL!
Wanna get drunk faster than all of your friends? COOL!
Wanna drink an alcoholic beverage that sent a GW student into what was potentially cardiac arrest?
umm...





While the combination of energy drinks and alcohol is nothing new--a relatively new beverage on the market "Four Loko" has brought the question of pre-mixed alcoholic drinks to the media light. Nearly all of the mainstream newspapers have reported on the drink as potentially deadly--from the New York Times to the Washington Post. But despite the fact that some states have banned the drink and the FDA recently decided to mandate changes in the Four Loko brew, students are going crazier than ever for the beverage.

The GW Hatchet reported November 18 that stores near campus have seen a dramatic increase in sales of the not-yet-banned in DC drink. It seems that the negative coverage in the media and the changes by the FDA have done little to curb the average Colonial's use of the drink in their alcohol routines. Why are students drinking it so much? Maybe it's because they are so cheap? Who knows, but one thing is for sure..I don't want to be on the wrong side of a Four Loko hangover. Fellow Colonials, I'd stay away from this drink for now. Perhaps you could sell your stock of Four Lokos on Craigslist for a hefty profit?

1 comment:

  1. Four loko gets a bad rep. kids binge drink with it more than with beer or even mixed drinks. yes its cheap and comes in a 23.5oz can, but alcohol and stimulants have come packaged together for years, so why now is the FDA cracking down? does this also mean that i wont be allowed to order a vodka and red bull at a bar? should people not be allowed to drink a few cups of coffee with a few beers if they so chose? The reason for all of the fuss is college students not taking responsibility for their own level of intoxication. People know now that the effects of intoxication are distorted when drinking alcoholic energy drinks because of the mixture of a stimulant and a depressant. Instead of lashing out at the business like it's their fault kids binge drink, just don't over indulge! it's called self control. Drinking a moderate level of Four Loko, just like a moderate level of Coors Light or a moderate level of Baccardi -- even a moderate level of Everclear for that matter -- will all result in the same effect: a controlled level of intoxication. You may feel a little more awake with the Four Loko, but just like with any drug or alcohol, don't overdo it and you'll be perfectly fine.

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